Our new Hanger Project Luxury Double-Sided Garment Brush for Wool and Cashmere took over two years to design, develop, and source, and is made exclusively for us in a small factory outside of Venice, Italy. Natural-bristled garment brushes are far superior to adhesive rollers because they naturally fluff the fibers of luxury fabrics while not leaving behind any adhesive residues. This brush is an investment that will last your lifetime, and increase the lifetime of your garments.
Hi, I'm Kirby Allison, founder of The Hanger Project and I'm here today to talk to you about our new double-sided luxury garment brush. This garment brush took me over two years to develop and it was incredibly difficult to find a manufacturer that could make a brush to our standards. The most important thing about this double-sided garment brush is that it's constructed with a 100% natural pig hair. So this brush is constructed from 100% European Beachwood and comes in this great presentation box that makes it really a perfect gift for yourself or for anyone else. And it's important to remember that with a garment brush you really only need one. So in my opinion a garment brush is an investment piece. It's something that you spend a little bit more money on to get something that's well made and that's going to last forever. And you know it will be the only garment brush you ever own.
Now the reason you want to use a natural bristled garment brush versus say something like this adhesive lint roller is really two reasons. First, the problem with lint rollers is that they leave an adhesive residue on your garment as you use them that builds up on those beautiful fibers and can actually attract more dust than it's taking off. These are incredibly effective but not something that you would want to use on a high-quality luxury garment. Second, is with a natural bristled brush you're able to actually get into the fibers of the garment to brush out any type of embedded dirt and dust.
And then also, just like with a fine carpet, you want to brush and groom the nap of the fabric in order to build that fabric memory and then just to smooth down those fibers so that it looks good. I recommend brushing your garments you know really twice. Once whenever you pull them out in the morning, just a quick brush to get any type of dust that may have settled onto the shoulders, and then also at the end of the day after you've worn it, to again just take anything out that's settled on top of the fabrics, and to kind of brush those wrinkles out, and then return the garment to that natural state.
Our luxury garment brush has an offset pinned hair fiber right here. And what this offset pinning allows us to do is to increase the actual cut length of the pig hair. So pig hair comes in a maximum length. And so the shorter the bristle, the stiffer it is, the longer it is, the softer. And so again, it creates this beautiful kind of effect right here. But really that's just purely aesthetic and not in any way related to the stiffness of the bristle. So in using a garment brush you want to be careful to brush your fabric with the stiffest bristle possible that's not going to damage the fabric, so that's why a double sided brush has two different stiffnesses. So for this, this fabric is a fresco. It's a relatively tight weave. It's not particularly delicate which is why I love this particular fabric. And so something like this I can use this stiffer black bristle. And so again just take the garment and brush it.
Now another trick that you can use to actually help get fabric or to help get dust off of the garment and to relieve any wrinkles is to just lightly spritz the bristle with some water. And then as you brush, because the fabric is now a little bit wet, it just helps pull any type of surface dirt off of the fabric that much better. And then the water helps release the wrinkles in the fabric. So in brushing your garments you always want to start at the top in kind of light, short strokes, down the lapel, and then get the sleeve.
I like to brush my garments hanging off of my hand, but if you need to you can place it down. If you have any areas where you have any type of dry stains, again you can use that stiffer bristle to brush those dry stains off of the fabric. And again you can spray a little bit of water on the bristle. The water again is going to help release these wrinkles from the actual fabric.
So there you go, just a little bit of daily effort brushing your garments whenever you take them out of your closet and before you put them back up can really go such a long way in terms of protecting and extending the life of your garment. Secondly, I really view a garment brush as an investment piece. It's one of those items that you only buy once, and provided the dog doesn't eat it and you don't lose it, a high-quality garment brush, like the one we sell here at The Hanger Project, can literally last you the rest of your lifetime. So it's worth spending a little bit of extra money to get a high-quality garment brush that has natural bristle and a high-quality wooden construction.
Other things that you can do to help protect your garments of course is storing them with the dust covers over the shoulders. That's going to prevent dust from settling on the garment. And then any type of out of season storage, I absolutely recommend using our luxury garment bag. That eight and a half ounce cotton twill is really going to do a great job protecting that garment from bugs, from moths, and then just dirt and anything else that may settle on top of the garment while it's hanging in the closet for prolonged periods of time.
We love helping the well-dressed take care of their wardrobes here at The Hanger Project. Make sure you subscribe to our YouTube channel you'll find this and other great videos on how to take care of your wardrobe and your shoes. And then also, if you have any questions about how to use a garment brush or anything else about how to take care of your wardrobe, ask them in the comment section below. Again I'm Kirby Allison, and thanks for joining us.