Permanent Style presents: The Style Guide

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Permanent Style presents: The Style Guide is a series of street style photographs, mostly taken by Jamie Ferguson and feature some of the most stylish people in the menswear industry. Unlike most street style fashion books, this one is purposefully written to analyze the attire in each image, such as the colors, textures, and cuts of the clothing, opposed to the location or the person themselves. Overall the book highlights on themes including the sliding scale of formality, color combinations, dressing for the modern office and mixing up sartorial.

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