Talk to me a little bit about how much does that cost, what does that process look like, you know how does that affect the cost of the shoe afterwards. I mean the way it starts is obviously with the personal fitting and a consultation. We evaluate the person's foot, there were particular fit preferences, etc etc. Their lifestyle, you know are they a lawyer on their feet in court all day? Are they a doctor on their feet in the in the operating room all day? Do they sit behind a desk all day? Are they retired? You know that sort of thing. Once we get through that process you know we take it through a sort of tracing of the foot. We do the measurements etc, and then we develop what's called a trial shoe. It's a fitting shoe. So we make the last and then we actually create a fitting shoe out of scrap leather just to reflect what the last is going to sort of result in a final shoe. And generally speaking we charge $625 for that and prices vary depending on time of year and exchange rates and all that sort of thing but generally speaking it's around there. That includes the creation of the last and the fitting shoe itself. Now from there you have to pay for the shoe. So generally speaking your first shoe is in the $2,100 to $2,200 range but once we go through the process and we get the fitting done and we you know we produced the final shoes thereafter the client doesn't pay to use that last again. So it's a little bit different from bespoke where you're paying a bespoke price every time you order a pair of shoes. In the sense that your first pair is a little bit more expensive but thereafter you're just paying basically an MTO price for the shoe itself.
You know talk to me a little bit about you know kind of why someone would seek you out. I guess you get the customer that's seeking about for fit . Maybe you've got the customer that's seeking because they're really kind of romanced and interested in the craftsmanship, but you also have a customer that just really wants cool shoes.
Yeah I mean I think you covered the basic the entire range of our clientele. Yeah it ranges from everyone who frankly just can't find a shoe that fits them to people who are shoe collectors. You know people who want lime-green alligator loafers, and then there's there's sort of the the middle range of people who appreciate craftsmanship and durability and the value of investing in a shoe that will last them quite a long time at the same time providing them with fit and you know comfort long-term. You know the youngest client I think we've ever had here is was a high school student and they just needed the shoes for prom. The oldest client I think we've ever had is in his 90s who frankly doesn't walk very much but appreciates craftsmanship and is a shoe collector. You know, yeah it's really a pretty diverse group of clientele. It's not necessarily just you know wealthy bankers, and lawyers, and doctors, and that sort of thing. It's really is a pretty interesting cross-section of at least on this side of the world American society.
I know that you travel quite extensively, and you know in addition to you know the approach towards shoemaking being quite unique I really think that your approach towards the customer relationship and experience is quite unique. Can you talk about that a little bit. It's important for us.
You know we're a small company and we live and die by our ability to make our clients happy. Part of that particularly in the U.S. given that it's such a big just geographic area and we don't have a huge retail presence on this side of the world. It's important for us to get out in front of clients so people see the product. It's not really a product that especially for someone who needs fitting services it's not something we can necessarily do very well by email you know etc etc. So, it's important to us to get out and actually you know interact with clients personally and see clients. You know not everyone gets to come to New York. Not everyone gets to go to Honolulu where we have a retailer or New York where we have a retailer where we are. So, yeah it's important for us to get out and actually see the clients and be able to manage that process from start to finish.
And so, for a fraction of the cost of a bespoke shoe I mean somewhat for all intents and purposes is really receiving the bespoke experience that one would get you know not just in you know the kind the ability to customize and really have anything made you know to really kind of personalize and customize to fit but also just in their client relationship with you.
Yeah, I think that's a fair statement and you know ideally that's how it should be in this world. When you go see a tailor you know in Italy, or Japan, or England or wherever it may be, Chicago wherever it may be. You know you want to deal with the artist and the person and you know granted I am NOT a shoemaker. I'm not the artisan. We have talented people who make the shoes, but people want to have that relationship with someone from the company or one of our great retailers you know etc etc. So building those personal relationships for us is just as important as the product that's on people's feet.
So how does someone get in touch with you. There's lots of ways. So we've got social media presence, Instagram, Facebook. The company overall has a Twitter account. People can always find us online at saintcrispins.com or saintcrispinsamericas.com. Email Americas@saintcrispins.com or email@example.com. People can always call us, 212-804-8255. But yeah we're we're frankly fairly accessible and easy to get ahold of. We do publish our trunk show schedules around the world frankly. No matter where you are. They're all on the SaintCrispins.com website and then obviously we send emails and mailers and that sort of thing about trunk show dates and published information on social media.
Wow Zach! Well thank you so much for sharing your passion with us. I mean as you know have a personal fan of Saint Crispin's. I've got a few pairs myself. You know we've used them in the shoe shine tutorials and you know thanks for I'm sharing all that so.
My pleasure. Thanks for coming all the way out here.