Bespoke Lifestyle

O’Mast – The Story of Neapolitan Tailoring

The O’Mast documentary by Gianluca Migliarotti is an intimate portrait of some of the last remaining Neapolitan tailors. This 70 minute documentary provides a rare glimpse into one of the most well-preserved and influential worlds of tailoring: Naples. Almost a tailor confessional, the film does an incredible job of portraying how these famous Neapolitan tailors feel about themselves and their relationship with their clients.

My wife Bianca and I watched this premier of O’Mast at the Style Forum 10th Anniversary in San Francisco. Arguably 20 minutes too long, the film nevertheless is incredibly enjoyable for both tailoring and non-tailoring enthusiasts to watch. For the tailoring fanatic, it provides a rare glimpse into some of the most renowned private tailoring houses. For the non-tailoring enthusiast, it artfully conveys the difference between a bespoke, bench-made garment and something factory-made and the craftsmanship, tradition, and artisanship that goes into constructing a tailored suit totally by hand.

After watching the film, the viewer is left feeling as though he has known some of these tailors for decades and will fully-understand what drives them towards perfection. It is just as much about the art of bespoke tailoring in general as it is about how it is specifically done in Naples. The film yields an easy appreciation for these men, what they do, and the meaning of their relationship with their clients. Without question, I believe that this film is a must-watch for anyone who appreciates craftsmanship, tradition, and, most importantly, tailoring. You will not be left disappointed.

O’Mast is available from The Hanger Project for $35 with free shipping within the United States. CLICK HERE to purchase.

Ami Arad (On the Fly), Kirby Allison, Jesse Thorn (Put this On), and
Gianluca Migliarotti (Kid Dandy) at the Style Forum 10th Anniversary

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